A brand guideline is a collection of typefaces, colors, rules and tips for the application of your logo and supporting visual style. In each brand guide, or “brand book,” there will traditionally be a section focused entirely on the logo itself: ways it should and should not be displayed, abbreviated and long versions of your logo and restrictions regarding the space surrounding it

The goal of a brand guide is to make sure your logo, typefaces and all supporting artwork is applied consistently in all formats, maintaining a consistent visual style. We help you guide others.