Introducing a new product or service without first testing the market is like jumping off a cliff into the sea, blindfolded–unthinkable, life threatening, treacherous and unnecessarily risky. Many new ideas and products are successful because their creators identified an unmet need in the market and verified the viability of that concept.
Your time and money are extremely valuable to you–you can’t afford to waste them by investing them in producing a product or service that fails in the marketplace. The more you test your product before you produce and sell it, the more likely you are to earn the sales and profits that you desire. Just remember, every Dirham you spend in market testing will save you many Dirhams of losses later on in the marketing process.